MLM Genealogy Lead: What It Is and How to Use It for Your MLM Program
January 8th, 2009 | by Terry |
asked:
Every multi-level marketing or MLM program exists because of leads. Leads are prospects and referrals, usually obtained through marketing campaigns, recruitment and recommendations from various sources. Some may have opted-in or voluntarily expressed their interest while others may have to be persuaded. There are various types of leads that may be generated by every multi-level marketer and one of the most important is the MLM genealogy lead.
MLM genealogy lead explained
Leads, as mentioned earlier, may have different sources. One of these is the genealogy source. An MLM genealogy lead is the type of lead that has been obtained from another marketing or MLM company that is already inactive, out of business or has folded.
Marketing or MLM companies often have large lists of leads that they used when their business was still active and thus, create an excellent opportunity for other marketers and MLM business leaders. The MLM genealogy lead lists from these companies contain names of people that were considered prospects by the company. These lists might even include the names of ex-employees.
Why bother with an MLM genealogy lead list?
The reason why MLM companies use genealogy leads is that these lists are already well-targeted and organized. The company that used these leads has already filtered the list of names that are inappropriate for their business. That means, there is little or no reason for a new marketer to sift through this list in order to find prospects.
An MLM genealogy lead list also presents real opportunity. There’s a good chance that the names on this list are still active and highly usable. Since you are likely to choose leads that are relevant to your MLM program, it will be a lot easier to get positive results from here.
How to choose an MLM genealogy lead
Not all MLM genealogy leads may be useful for your business. There are several important factors you must consider in order to make full use of this list. These are:
The source of the list
Make sure that the sources for the leads are real companies that no longer have use of the list. It’s also important to determine how many other marketers have gotten hold of the same list. Some sources don’t offer exclusive access and knowing who your competitors are will be a great help. If the lead list is recycled and has already been touched by another MLM company, it may not offer you a lot of possibilities.
It’s also helpful to know how long ago the source closed shop. Recent closures or companies that stopped being active six months at most are excellent choices. If the company has been closed for more than 12 months, the lead list might be too dated for you.
The age of the leads
Find out how old the lead is. If it’s not updated, there may be names on the list that are no longer active or addresses and contact numbers may have already changed. If many of the names are difficult to get in touch with, they are useless. It will take double the effort and resources you have and are willing to spend just to get through to them.
Remember that a genealogy list is something you pay for and it’s supposed to make your life easier. If it doubles your work, it doesn?t give you the right return on your investment.
Where to find MLM genealogy leads
Go online and search for companies that sell MLM leads. Check for relevance to find out which type of product or services the names on the list have expressed interest in. This will help assure that what you’re getting is a targeted list. Getting targeted leads is important, primarily because you’ll want to avoid spamming someone. If the names on the list turn out to be uninterested or obtained without the persons’ approval, you could be sending unwelcome e-mail messages and be banned unnecessarily for anti-spam violations.
If you’re unsure, shop around in websites, forums and discussion boards to find out which companies are best. Be aware of the business so you will be able to protect yourself.
Be prepared to spend. MLM genealogy leads are not available for free. The higher the quality, the higher the price. This is why you have to be careful about knowing which types of leads are beneficial for your program. If you picked the wrong lead, it could be a very expensive mistake. However, if you obtain the right list and use it well, it can be very profitable for your business.
Luke
Every multi-level marketing or MLM program exists because of leads. Leads are prospects and referrals, usually obtained through marketing campaigns, recruitment and recommendations from various sources. Some may have opted-in or voluntarily expressed their interest while others may have to be persuaded. There are various types of leads that may be generated by every multi-level marketer and one of the most important is the MLM genealogy lead.
MLM genealogy lead explained
Leads, as mentioned earlier, may have different sources. One of these is the genealogy source. An MLM genealogy lead is the type of lead that has been obtained from another marketing or MLM company that is already inactive, out of business or has folded.
Marketing or MLM companies often have large lists of leads that they used when their business was still active and thus, create an excellent opportunity for other marketers and MLM business leaders. The MLM genealogy lead lists from these companies contain names of people that were considered prospects by the company. These lists might even include the names of ex-employees.
Why bother with an MLM genealogy lead list?
The reason why MLM companies use genealogy leads is that these lists are already well-targeted and organized. The company that used these leads has already filtered the list of names that are inappropriate for their business. That means, there is little or no reason for a new marketer to sift through this list in order to find prospects.
An MLM genealogy lead list also presents real opportunity. There’s a good chance that the names on this list are still active and highly usable. Since you are likely to choose leads that are relevant to your MLM program, it will be a lot easier to get positive results from here.
How to choose an MLM genealogy lead
Not all MLM genealogy leads may be useful for your business. There are several important factors you must consider in order to make full use of this list. These are:
The source of the list
Make sure that the sources for the leads are real companies that no longer have use of the list. It’s also important to determine how many other marketers have gotten hold of the same list. Some sources don’t offer exclusive access and knowing who your competitors are will be a great help. If the lead list is recycled and has already been touched by another MLM company, it may not offer you a lot of possibilities.
It’s also helpful to know how long ago the source closed shop. Recent closures or companies that stopped being active six months at most are excellent choices. If the company has been closed for more than 12 months, the lead list might be too dated for you.
The age of the leads
Find out how old the lead is. If it’s not updated, there may be names on the list that are no longer active or addresses and contact numbers may have already changed. If many of the names are difficult to get in touch with, they are useless. It will take double the effort and resources you have and are willing to spend just to get through to them.
Remember that a genealogy list is something you pay for and it’s supposed to make your life easier. If it doubles your work, it doesn?t give you the right return on your investment.
Where to find MLM genealogy leads
Go online and search for companies that sell MLM leads. Check for relevance to find out which type of product or services the names on the list have expressed interest in. This will help assure that what you’re getting is a targeted list. Getting targeted leads is important, primarily because you’ll want to avoid spamming someone. If the names on the list turn out to be uninterested or obtained without the persons’ approval, you could be sending unwelcome e-mail messages and be banned unnecessarily for anti-spam violations.
If you’re unsure, shop around in websites, forums and discussion boards to find out which companies are best. Be aware of the business so you will be able to protect yourself.
Be prepared to spend. MLM genealogy leads are not available for free. The higher the quality, the higher the price. This is why you have to be careful about knowing which types of leads are beneficial for your program. If you picked the wrong lead, it could be a very expensive mistake. However, if you obtain the right list and use it well, it can be very profitable for your business.
Luke
