Are You Performing the Right Steps to MLM Recruiting?
February 9th, 2009 | by Terry |
asked:
Without the right recruiting system, consider your MLM program stagnant. A robust and active MLM business has an excellent recruitment cycle, this being the lifeblood and backbone of multi-level marketing programs. Leaving your MLM business to chance is not going to cut it, unless you happen to be the luckiest person on this planet. Here are steps on ensuring that you use the correct MLM recruiting techniques to ensure that your program gets started on the right foot:
Understand your business.
Never go into the recruitment process without first knowing what type of MLM program you’re in. Learn about the main company, its founders and lead teams and of course, its products and services. Most of all, know how the commission scheme works.
Prospective recruits will always want to know how they can benefit from a business. Just imagine your embarrassment if you appear confused or ignorant about your own program. It shows a lack of professionalism and prevents other people from trusting you.
Embark on a targeted recruitment campaign.
Know for whom your MLM program will work. Look for compatibility between your program and your prospect. Ask friends, family and acquaintances for leads and then work from there.
Always know what your prospects want and whether or not the MLM business is right for them. If they are uninterested or if no compatibility exists between the program and their skills and interests, there’s no reason to try to work it out. It will be like swimming upstream, a struggle that’s bound to fail.
Offer an opportunity.
One of the biggest mistakes that MLM team leaders make is pushing a program to their prospects without focusing on what it can offer. Prospective recruits will always want to know ‘what’s in it’ for them. If they can’t see the benefits, why should they bother with the program in the first place?
Don?t just look at prospects as your ticket to success. You will be working as a team. If they succeed, you’ll succeed. Remember that you and your MLM program will only be as good as your recruits.
Communicate the right stuff.
Good communication skills are acquired and if you don?t have it yet, it won’t hurt to hone what you have now. Be able to speak, write and listen to your prospects so you speak their language. Use your website or maintain a blog. Use links so interested people will find you. During conferences or fairs, network actively and maintain visibility.
Avoid hype at all costs.
It can sometimes be rather easy to fall for the temptation to use overvalued products, over-reported earnings and hearsay in order to make a strong argument for your program and convince your prospective recruit. This is a big mistake.
Most people today are well educated about MLM and its shady counterparts and are likely to be wary about business opportunities. Do not discourage them further by using unproven figures and stories. Should they find out that you’re using hype to crank up your marketing and recruitment campaign, you can be sure that they will keep clear of your program.
Listen to your prospects.
Be ready with questions from your prospects. Remember that regardless of how well prepared your presentation materials are, someone is bound to think of a question to ask. Be prepared for this. Be ready with the right answer, something that your prospect can truly use and don’t just rely on your wit or charm.
If you’re unsure, be honest and say that you will get back to them with the proper information. It might show a bit of vulnerability on your part but letting them know that you intend to provide them with the right information will convince them of the legitimacy of your business.
Follow up but don?t waste precious time on prospects that show no interest.
You can’t keep pressing hay for water if there isn’t any. In the same way, you cannot create a spark of interest in people who don?t have it in the first place. Learn to ‘read’ people and understand whether they just need a little more push or whether you’re facing a dead lead. If this happens, let it go. You’re better off spending your time and energy on other prospects who have real potential.
Keep the recruitment process consistent and active.
MLM recruiting is not a one-time deal nor is it just an initial step. It should be integrated well into your program. Focus on growing your team and helping your downlines with their own recruitment system. What worked so well for you will benefit them as well. Generate leads again and again to keep your list active and ensure that you and your downlines don’t run out of prospects. Consistency and constant activity are key.
Drew
Without the right recruiting system, consider your MLM program stagnant. A robust and active MLM business has an excellent recruitment cycle, this being the lifeblood and backbone of multi-level marketing programs. Leaving your MLM business to chance is not going to cut it, unless you happen to be the luckiest person on this planet. Here are steps on ensuring that you use the correct MLM recruiting techniques to ensure that your program gets started on the right foot:
Understand your business.
Never go into the recruitment process without first knowing what type of MLM program you’re in. Learn about the main company, its founders and lead teams and of course, its products and services. Most of all, know how the commission scheme works.
Prospective recruits will always want to know how they can benefit from a business. Just imagine your embarrassment if you appear confused or ignorant about your own program. It shows a lack of professionalism and prevents other people from trusting you.
Embark on a targeted recruitment campaign.
Know for whom your MLM program will work. Look for compatibility between your program and your prospect. Ask friends, family and acquaintances for leads and then work from there.
Always know what your prospects want and whether or not the MLM business is right for them. If they are uninterested or if no compatibility exists between the program and their skills and interests, there’s no reason to try to work it out. It will be like swimming upstream, a struggle that’s bound to fail.
Offer an opportunity.
One of the biggest mistakes that MLM team leaders make is pushing a program to their prospects without focusing on what it can offer. Prospective recruits will always want to know ‘what’s in it’ for them. If they can’t see the benefits, why should they bother with the program in the first place?
Don?t just look at prospects as your ticket to success. You will be working as a team. If they succeed, you’ll succeed. Remember that you and your MLM program will only be as good as your recruits.
Communicate the right stuff.
Good communication skills are acquired and if you don?t have it yet, it won’t hurt to hone what you have now. Be able to speak, write and listen to your prospects so you speak their language. Use your website or maintain a blog. Use links so interested people will find you. During conferences or fairs, network actively and maintain visibility.
Avoid hype at all costs.
It can sometimes be rather easy to fall for the temptation to use overvalued products, over-reported earnings and hearsay in order to make a strong argument for your program and convince your prospective recruit. This is a big mistake.
Most people today are well educated about MLM and its shady counterparts and are likely to be wary about business opportunities. Do not discourage them further by using unproven figures and stories. Should they find out that you’re using hype to crank up your marketing and recruitment campaign, you can be sure that they will keep clear of your program.
Listen to your prospects.
Be ready with questions from your prospects. Remember that regardless of how well prepared your presentation materials are, someone is bound to think of a question to ask. Be prepared for this. Be ready with the right answer, something that your prospect can truly use and don’t just rely on your wit or charm.
If you’re unsure, be honest and say that you will get back to them with the proper information. It might show a bit of vulnerability on your part but letting them know that you intend to provide them with the right information will convince them of the legitimacy of your business.
Follow up but don?t waste precious time on prospects that show no interest.
You can’t keep pressing hay for water if there isn’t any. In the same way, you cannot create a spark of interest in people who don?t have it in the first place. Learn to ‘read’ people and understand whether they just need a little more push or whether you’re facing a dead lead. If this happens, let it go. You’re better off spending your time and energy on other prospects who have real potential.
Keep the recruitment process consistent and active.
MLM recruiting is not a one-time deal nor is it just an initial step. It should be integrated well into your program. Focus on growing your team and helping your downlines with their own recruitment system. What worked so well for you will benefit them as well. Generate leads again and again to keep your list active and ensure that you and your downlines don’t run out of prospects. Consistency and constant activity are key.
Drew
